KUCHING: Perusahaan Automobil Kedua Sdn Bhd (Perodua) maintained its pole position in terms of car sales in the first quarter of 2011 with 45,700 units and an estimated market share of 29.1 per cent despite the challenging market conditions.
Compared with the same period last year, sales fell 4.4 per cent from the 47,800 units and market share of 32.4 per cent.
“Competition has heated up with new product offerings and promotions by other manufacturers,” said Perodua director Datuk Aminar Rashid Salleh in a press statement.
“Despite the challenging market conditions, we recorded the best sales for the year in March 2011 with close to 18,000 units driven by the strong demand for Myvi, ViVA and Alza models,” he added.
The Myvi continued to be the country’s top selling model with some 21,500 units sold in the first three months of the year of 2011 or 19 per cent higher than the 18,000 units during the corresponding period in 2010.
“We are proud of the sustaining power of this model which was launched six years ago. This is testimony to the quality and value-for-money attributes of Myvi,” Aminar said.
Perodua also sold some 17,200 units of the ViVA while the Alza was also the top seller in the multipurpose vehicle segment with 10,400 units during the first three months of 2011.
Reviewing Perodua’s after sales operations, Aminar said Perodua also managed to increase its market share of service intake to 49 per cent during the first quarter 2011 with 416,500 intake or four per cent higher than the 45 per cent market share and 400,800 intake during the same period in 2010.
By revenue, sales of parts and accessories also improved by 31 per cent during the quarter under review.
“Moving forward, second quarter and third quarter will be challenging, as our operations are impacted by the earthquake and tsunami which hit Japan on 11 March 2011. We believe this situation is temporary and we will bounce back strongly,” he concluded.
Source: http://www.theborneopost.com/?p=117409
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